I lead research and strategy for teams that need to understand their users, align around what matters, and build with conviction.
15+ years bringing clarity to ambiguous problems, transforming research practices, and shaping global products enjoyed by millions.
How my User Outcomes Framework brought clarity and direction to ITHAKA's two-year, multiplatform integration
How I reframed how Maxis designed for a new generation of players
How I scaled research into a studio-wide practice at EA Maxis
My background combines a BBA from Ross and an MSI in Human-Computer Interaction from the University of Michigan, giving me the ability to connect product roadmaps, research strategy, and measurement frameworks into a coherent, actionable story.
"His combination of research rigor, strategic thinking, and human-centered leadership elevates the quality of decisions and the people around him."
Director, User Insights, ITHAKA"He led efforts to fundamentally change how research was leveraged in development. Where Nate truly shines is in his partnership after the research is complete — always grounding decisions in a nuanced understanding of your players."
Director, UX Design, EA Maxis"Nate created an incredibly insightful deck in which he synthesized his findings and recommended areas of opportunity specific to our product. I've gone back to slides from that deck many times in the months since the study concluded and I expect I'll continue to do so for quite a while."
Principal Game Designer, EA MaxisThe long version.
See my full work history spanning Halo Infinite, JSTOR, The Sims, and now WWT.